Prasarana Integrated Development Sdn Bhd (PRIDE)

Prasarana Integrated Development Sdn Bhd (PRIDE) is set up to provide the platform for Syarikat Prasarana Negara Berhad (Prasarana) to further tap and maximize on the economic potential of its government-assigned land banks and real estate.

Being in transport infrastructural development sector, Prasarana has found itself to be the owner of several properties in the form of light rail transit (LRT) stations, depot and Park-n-Ride facilities for its staff and commuters. With property strategy and planning, these real estates holds a vast potential to generate long-term income for Prasarana. Here is where PRIDE enters the picture.

PRIDE will generate recurring income for Prasarana from its operations of managing and developing these commercial properties. It will eventually be the most sought-after partner among top property developers in the country for transit-oriented development (TOD) projects.

As a subsidiary to a government-linked company, PRIDE will also be among the vehicles used by the government to implement national service projects such as those under the Perumahan Rakyat 1 Malaysia Berhad’s (PR1MA) banner.

With PRIDE in its stable, Prasarana will further strengthen its position as a business entity. PRIDE allows Prasarana to be a key player in the country’s expanding property sector and has an influence in the look-and-feel of the commercial areas where the LRT alignments are developed.


Multi-Storey Carpark at Gombak LRT Station


Y.Bhg Dato’ Sri Shahril Mokhtar (Chairman)
Y.Bhg Datuk Wan Selamah Wan Sulaiman
Encik Rudyanto Azhar
Encik Amiruddin Maaris
Encik Zulkifli Mohd Yusoff
Y.Bhg Dato' Mohd Zahir Zahur Hussain

Chief Executive Officer (CEO)         : En Rudyanto Azhar

Contact Details
Address : Level 6, Menara RKT, No.36 Jln Raja Abdullah Off, Jln Sultan Ismail, 50300 Kuala Lumpur.
Tel         :+603-2299 1999 / 2287 5959
Fax        :+603-2299 1966
Website  :