PRIDE
PRIDE was established in 2011, with its main objective to increase non-fare revenue of Prasarana Group via commercialisation of rail and bus assets.
PRIDE is made up of a team of qualified professionals with vast experience in handling projects related to public transportation.
From project management, engineering services to project deliverables, we have the professionals for the right jobs. Spread within the departments, each area of business under the purview of PRIDE is led by highly experienced personnel committed to sharing their expertise in exploring partnership opportunities.
PRIDE’s initiatives are driven by these Business Units
Property & Land
To carry out land development initiatives for Prasarana-owned land banks along the Rail Corridor.
Technology
Generate non-fare revenue through technology-related businesses by leveraging Prasarana’s assets.
Retail
Rent our retail space and enjoy the benefits of high exposure to your presence, products and services.
Advertising
Extend your message beyond traditional media and make a lasting impression.
MANAGEMENT TEAM
Visit PRIDE's Website
For more information on their business and services
